Background

Horizon is a forward-thinking project initiated by Nana Studio, a solo venture by a talented digital designer, to revolutionize the online design industry. Launched in October 2022, Horizon aimed to provide comprehensive branding and design services to startups and established businesses looking to enhance their digital presence. The project focused on delivering innovative and cohesive branding solutions that stand out in the crowded online marketplace, emphasizing unique visual identities and user-friendly designs.

Challenge

Despite the high demand for quality design services, the Horizon project faced several significant challenges. Differentiating Horizon's offerings in a saturated market was a primary obstacle. Additionally, catering to the diverse and evolving needs of clients required a highly flexible and adaptive approach. Establishing a distinctive and memorable visual identity that appealed to a broad audience while maintaining a modern and professional look was also crucial. Budget constraints were another concern, particularly for smaller clients who needed high-quality design solutions within limited financial means.

Solution

Nana Studio developed a comprehensive branding package centered around a distinctive phosphorescent green color scheme, chosen for its vibrant and eye-catching properties. This bold choice set Horizon apart from competitors and created a memorable visual identity.
The package included logo design, website development, social media graphics, and marketing materials, all designed to maintain a cohesive look and feel. A flexible pricing model was introduced to accommodate clients with varying budgets, ensuring access to high-quality design services regardless of financial constraints.
As a result, Horizon established itself as a leading provider of online design services, delivering distinctive and high-quality branding solutions that helped clients stand out in the digital landscape. The project not only met but exceeded client expectations, setting a new standard for innovation and excellence in the online design industry.